The buzzy disposable camera photo app taps into powerful human emotions to create a product experience that keeps us coming back for more.

A shop window painted with alternating smiling faces and frowning faces, taken on the photo app Dispo.

I’ve always loved disposable cameras. Back in the pre-iPhone, pre-social media days, I used these throwaway cameras as a way to capture my life — trips to the water park with friends, school field trips, sleepovers. I can still remember exactly what it sounded like to turn the scroll wheel…


Trending videos from Douyin, the Chinese version of Tik Tok, have made an official crossover into the international app — and people can’t get enough.

If you’re on Tik Tok, you’ve probably seen the videos by now — an endless loop of incredibly-dressed Chinese influencers walking down the streets of the fashion districts of Beijing and Chengdu. …


Testing in-store before buying has long been the preferred way for customers to shop for beauty products — but in a post-COVID-19 world, the beauty shopping experience will have to change drastically in order to survive.

One night, a few years ago, my friends and I had the brilliant idea to stop by the Times Square Sephora to do our makeup before heading to a nearby concert. We were a few drinks in and thought it would be fun to deck ourselves out in blue lipstick…


Your ultimate guide to running an awesome design thinking workshop while everyone’s working from home in their pajamas.

A design thinking workshop can be a great way to generate creative solutions for business problems, giving teams the opportunity to understand the challenges, build empathy for users, brainstorm ideas, and prototype and iterate possible solutions.

These workshops can also be a great way to introduce the principles of design…


Under new editorial leadership, magazines are slowly but surely leaning into diversity and rethinking beauty and fashion ideals.

Last month, Dame Judi Dench became the oldest person to ever appear on the cover of British Vogue, at age 85. This month, the magazine celebrated UK essential workers by featuring three different amazing women on its cover — train driver Narguis Horsford, midwife Rachel Millar, and Waitrose supermarket assistant…


The classic Instagram influencer model — never speak out, focus on image over substance — doesn’t work in today’s world.

Last week, Russian-born Instagram influencer Kris Schatzel went viral after video footage of her posing for a photo shoot at a Black Lives Matter protest was posted on Twitter. The video, which shows Kris fixing her outfit and hair to get the perfect photo while blocking actual protesters from marching…


#BlackoutTuesday is a striking statement — but implemented the wrong way, could create a blackout of information at a time when we need it most.

You may have noticed that Instagram is a sea of black squares today. Celebrities, brands, influencers, and everyday users have all been posting black squares as part of “Blackout Tuesday,” a show of solidarity with the #BlackLivesMatter movement and protest of ongoing police brutality and racism around the world.

While…


We were at the height of the “Instagram experience” — then COVID-19 struck. But we’re still hungry for novelty, connection, and moments of awe— perhaps now more than ever.

Just a few short months ago, you couldn’t open Instagram without seeing someone sinking into the ball pit at the Color Factory or splashing around in a swimming pool filled with plastic sprinkles at the Museum of Ice Cream.

I went to Daybreaker dance parties before work and accepted sweaty…

Anna Hyclak

I’m a product manager and MBA student based in London, with a passion for technology, creativity, business, and social justice.

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