Anna Hyclak – Medium

Anna Hyclak
in
UX Collective

The new hyperreal: How AI is transforming our physical world

Pixels and filters are making the jump from our screens into our real lives

5 min readMar 27, 2023

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Anna Hyclak
in
The Startup

The New Tik Tok Feature That Could Be a Major Disruptor for Google Maps

A tiny change, with potentially huge impact…

3 min readDec 28, 2022

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The New Tik Tok Feature That Could Be a Major Disruptor for Google Maps

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Anna Hyclak
in
UX Collective

The buzz around Dispo App and the delight of delayed gratification

The buzzy disposable camera photo app taps into powerful human emotions to create a product experience that keeps us coming back for more.

6 min readMar 22, 2021

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A shop window painted with alternating smiling faces and frowning faces, taken on the photo app Dispo.

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Anna Hyclak

These Hypnotizing Chinese Street Style Videos are Taking Over Tik Tok

Trending videos from Douyin, the Chinese version of Tik Tok, have made an official crossover into the international app — and people can’t…

3 min readJul 15, 2020

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These Hypnotizing Chinese Street Style Videos are Taking Over Tik Tok

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Anna Hyclak
in
The Startup

Will 2020 Be the Year the $532 Billion Beauty Industry Goes Virtual?

Testing in-store before buying has long been the preferred way for customers to shop for beauty products — but in a post-COVID-19 world…

6 min readJun 20, 2020

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Will 2020 Be the Year the $532 Billion Beauty Industry Goes Virtual?

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Anna Hyclak

What British Vogue’s Latest Covers Say About Our Shifting Culture

Under new editorial leadership, magazines are slowly but surely leaning into diversity and rethinking beauty and fashion ideals.

4 min readJun 11, 2020

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What British Vogue’s Latest Covers Say About Our Shifting Culture

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Anna Hyclak
in
The Startup

It’s the End of Influencer Culture as We Know It

The classic Instagram influencer model — never speak out, focus on image over substance — doesn’t work in today’s world.

4 min readJun 9, 2020

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It’s the End of Influencer Culture as We Know It

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Anna Hyclak
in
The Startup

Now is Not the Time to Go Silent on Social Media

The problem with #BlackoutTuesday

3 min readJun 2, 2020

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Now is Not the Time to Go Silent on Social Media

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Anna Hyclak
in
The Startup

The future of the “experience”

We were at the height of the “Instagram experience” — then COVID-19 struck. But we’re still hungry for novelty, connection, and moments of…

7 min readMay 25, 2020

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The future of the “experience”

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Anna Hyclak

Anna Hyclak

I’m a product manager based in London, with a passion for technology, creativity, business, and understanding our changing world.

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